Business Details
21 Years
experience
Your Dream Wedding in Key West & Florida Keys
At Destination Wedding Studio, we specialize in creating unforgettable wedding experiences tailored to each couple's unique story. Founded in 2005 by Peggy Russell, a former architect with a passion for event design, our team combines creative vision with logistical expertise to transform dreams into reality. Our mother-daughter duo Peggy and Alex bring decades of combined experience, blending tradition with modern innovation to craft intimate, sophisticated celebrations. With a network of trusted artisans and venues across South Florida, the Florida Keys, and international destinations, we guide couples through every step of the planning process.Our approach prioritizes personalized service, ensuring every detail reflects the couple's style while maintaining seamless execution. Featured in top publications like Martha Stewart Magazine and The Knot, we've planned weddings for celebrities and everyday couples alike, earning recognition as one of Key West's premier wedding planners. Our commitment to authenticity and stress-free planning has made us a trusted partner for over 15 years, with clients praising our ability to create magical moments that transcend the ordinary.
Services
Full-Service Planning
Concierge Coordination
Partial Planning
Day-Of Management
Venue Curation
Design Development
Vendor Management
International Planning
Celebrity Weddings
Beach Ceremonies
Details
- Year established: 2005
Highlights and features
- We offer 15+ years of specialized expertise in Florida Keys destination weddings
- Our mother-daughter team combines architectural precision with creative innovation
- We maintain exclusive relationships with top venues and vendors across South Florida
- Our personalized planning process adapts to both intimate gatherings and grand celebrations
- We provide seamless execution with attention to both macro and micro event details
What people say
Amazing planning partners
Stress-free journey
Magical moments
Outstanding coordination
Seamless execution
Services
Full-Service Planning
Our comprehensive planning service covers every aspect from initial concept to final execution. We develop custom designs, manage vendor relationships, and handle logistics for weddings of all sizes. Clients receive personalized guidance through venue selection, budget management, and timeline creation while our team ensures flawless implementation.
Day-Of Coordination
This service ensures seamless execution for couples who have already planned their wedding. We conduct pre-event check-ins, coordinate vendors, and manage timelines during the ceremony and reception. Our team handles unexpected issues while allowing couples to fully enjoy their celebration without logistical concerns.
Venue Curation
We provide expert guidance in choosing ideal wedding venues across Florida Keys and international destinations. Our service includes capacity assessments, seasonal climate considerations, and vendor accessibility evaluations. Clients gain access to exclusive partnerships with premier locations like Casa Marina and Hawks Cay Resort.
Design Development
Our design team creates cohesive visual themes that reflect each couple's personality. Services include floral arrangements, lighting design, and decor selection. We integrate local cultural elements with modern trends while maintaining timeless elegance that photographs beautifully for lasting memories.
International Planning
We specialize in managing destination weddings across diverse international locations. Our expertise includes navigating local regulations, coordinating cross-cultural elements, and facilitating remote planning logistics. Clients benefit from our global vendor network and experience organizing events in locations like Jamaica and Aspen.
People
Peggy Russell
Principal Designer & Owner
With 15+ years of experience transitioning from architecture to wedding design, Peggy combines structural precision with creative vision. Her background in spatial planning ensures flawless event logistics while maintaining aesthetic excellence for unforgettable celebrations.
Alex Russell
Lead Designer
Bringing fresh perspectives as both photographer and planner, Alex merges digital expertise with hands-on execution. Her yoga teaching background fosters calm coordination, ensuring guests feel comfortable while implementing innovative design concepts that elevate traditional weddings.
Chuck Russell
Chief of Operations
With construction industry experience, Chuck ensures meticulous implementation of every design element. His behind-the-scenes work guarantees flawless execution of lighting, decor placement, and structural elements that create magical wedding environments.
Jody Freeland
Day-Of Coordinator
Leveraging 25 years in resort catering management, Jody expertly handles last-minute logistics and vendor coordination. Her hospitality background ensures smooth transitions between event segments while maintaining warm guest interactions throughout the celebration.
Questions
What wedding planning services do you offer?
We provide full-service planning, partial planning, and day-of coordination options to accommodate different needs and budgets.
Do you work outside Florida?
Yes, we plan weddings across the Florida Keys, South Florida, and international destinations including Jamaica and Aspen.
How do you select venues?
We consider your vision, guest count, seasonal weather, and vendor accessibility when recommending our curated selection of premier locations.
Can you accommodate large weddings?
We work with venues that host events of all sizes, from intimate gatherings to grand celebrations with hundreds of guests.
Do you have vendor relationships?
Yes, we maintain partnerships with top-tier vendors across photography, catering, floral design, and entertainment categories.
How are you different from other planners?
Our architectural approach to event design combines creative vision with precise execution for truly unique celebrations.
