Business Details
16 Years
experience
Your Perfect Event Venue in Pasadena
Since 2010, NOOR has established itself as a premier event venue in Pasadena, California, specializing in weddings, corporate gatherings, and private celebrations. Our family-owned business combines personalized service with hotel-style full-service packages, ensuring stress-free and flawless events tailored to each client's vision. With meticulously designed spaces like the Sofia Ballroom and Ella Ballroom, we offer versatility for both grand and intimate occasions, complemented by state-of-the-art technology and award-winning culinary offerings. Our dedicated team of event professionals, with decades of combined experience, prioritizes attention to detail and client satisfaction, earning recognition as Pasadena's Best Of for 14 consecutive years.Located in the heart of Pasadena near cultural landmarks and major highways, NOOR provides transparency in pricing through all-inclusive packages that cover linens, staff, and amenities, ensuring no hidden fees. Our commitment to excellence extends to partnerships with trusted vendors and a focus on creating memorable experiences that exceed expectations.
Services
Wedding Venues
Corporate Events
Birthday Parties
Fundraising Galas
Outdoor Ceremonies
Holiday Parties
Quinceaeras
Bar/Bat Mitzvahs
Details
- Year established: 2010
Highlights and features
- Award-winning venue with 14 consecutive 'Best Of Pasadena' recognitions
- All-inclusive packages covering catering, staff, and amenities
- Versatile spaces for events from 50 to 600 guests
- Dedicated event managers with 7+ years of hospitality experience
- Transparent pricing with no hidden fees
What people say
Impeccable service
Stunning architecture
Delicious catering
Seamless coordination
Beautiful draping
Services
Wedding Venues
Our wedding venues feature art nouveau and art deco designs with capacities from 50 to 350 guests. Packages include in-house catering, draping, and AV systems. The Sofia Ballroom accommodates large receptions while the Ella Ballroom offers intimate settings. Outdoor ceremonies on the NOOR Terrace include fountain views and 360-degree draping.
Corporate Events
Corporate event spaces include the Sofia Ballroom with 4K video walls and the Ella Ballroom for smaller meetings. Packages feature high-speed internet, customizable floor plans, and gourmet catering. The NOOR Terrace provides outdoor team-building opportunities with proximity to downtown Pasadena's business district.
Birthday Parties
Birthday venues range from the 120-capacity Ella Ballroom to the 600-guest Sofia Ballroom. Packages include welcome receptions, multi-course meals, and optional enhancements like sushi stations and chocolate fountains. The Sofia Balcony provides al fresco lounge space with city views for evening celebrations.
Fundraising Galas
Fundraising gala packages include premium catering with organic ingredients, professional AV support, and dedicated event coordination. The Sofia Ballroom's stage and lighting systems accommodate presentations while the NOOR Terrace provides outdoor networking space. Customizable packages suit various nonprofit budgets.
Outdoor Ceremonies
The NOOR Terrace offers a garden courtyard with fountain backdrop for outdoor ceremonies. Packages include 360-degree draping for privacy, security services, and seamless transition to indoor receptions. The space accommodates 80-200 guests with climate-controlled options for inclement weather.
People
Robert Shahnazarian
Partner, CMO & Sr. Vice President of Sales
25+ years in entertainment and hospitality, former Sony Music producer, MBA holder, and founder of NOOR. Specializes in luxury event service and client experience optimization.
Gillian Sterns
Event Manager
Hospitality management graduate with 7+ years experience. Focuses on personalized client connections and unique event execution while managing daily operations and vendor coordination.
Dvean Shahnazarian
Assistant General Manager
10-year NOOR veteran with expertise in event setup, bartending, and staff scheduling. Currently pursuing hospitality management degree while overseeing operational logistics and team training.
Rachel Chen
Sales Manager
Hospitality management professional with 7+ years in client services. Specializes in custom package creation and client need assessment while maintaining strong vendor relationships.
Josh Palmer
House Manager
Operations specialist focused on event preparation details and staff motivation. Coordinates with vendors to ensure flawless execution of technical elements and venue readiness.
Questions
What all-inclusive packages do you offer for weddings?
Our packages include venue rental, banquet furniture, linens, staff, catering, and AV equipment. Pricing transparently bundles service fees, taxes, and amenities for budget certainty.
Can I host both ceremony and reception at your venue?
Yes, we offer combined ceremony and reception packages with seamless transitions between spaces like the NOOR Terrace and Sofia Ballroom within one-hour setup time.
What capacity options are available for corporate events?
We accommodate 50-350 seated guests across three spaces, with the Sofia Ballroom supporting large conferences and the NOOR Terrace hosting outdoor team-building activities.
Do you allow outside vendors for events?
We provide preferred vendor lists but allow outside vendors with prior approval to maintain service quality standards while offering client flexibility.
What food and beverage options are included?
Our in-house catering features gourmet dishes using fresh, local ingredients with dietary accommodations. Packages include full bar service with premium liquors and specialty cocktails.
Is there parking available for event guests?
Yes, we offer valet parking through our partners and validated self-parking in the adjacent Paseo Colorado garage for guest convenience.
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